May 25, 2004 | By Fred von Lohmann

FairPlay: Another Anticompetitive Use of DRM

On a panel a few weeks ago, I asked the head lawyer for Apple's iTunes Music Store whether Apple would, if it could, drop the FairPlay DRM from tracks purchased at the Music Store. He said "no." I was puzzled, because I assumed that the DRM obligation was imposed by the major labels on a grudging Apple.

Thanks to the recent Berkman Center report on the iTunes Music Store, I think I understand.

So you're Apple, and you make all your money selling iPods. You invest in the Music Store to make the iPod even more attractive, never intending to make much margin on the 99 cent downloads. But here's the problem -- you really don't want every other maker of portable digital music players to free-ride on your Music Store investment. After all, the Music Store is supposed to make the iPod more attractive than the competition.

Here's where FairPlay comes in. It's a great barrier to entry that keeps the iPod as the exclusive device for the Music Store. Competitors who dare to reverse engineer the protocols or otherwise support interoperability find themselves staring down the barrel of the DMCA.

And, of course, Apple's FairPlay DRM is pathetic as a mechanism for "protecting" copyright owners -- every copy of iTunes allows users to neutralize FairPlay by burning to CD and re-ripping to MP3. No wonder Eric Garland at Big Champagne tells us that every "exclusive" iTunes track has been up on Kazaa within 2 minutes of release. At the same time, FairPlay is plenty good enough to frustrate legitimate users.

It's rather cynical, isn't it? FairPlay is bad for everyone besides Apple. Useless to copyright owners, irritating to legit customers. So, when you think about it, Apple's warm embrace of DRM here is every bit as reprehensible as Lexmark's effort to use DRM to eliminate interoperable printer cartridges and Chamberlain's effort to use DRM against replacement garage door clickers.


Deeplinks Topics

Stay in Touch

NSA Spying

EFF is leading the fight against the NSA's illegal mass surveillance program. Learn more about what the program is, how it works, and what you can do.

Follow EFF

How China is strong-arming coders to abandon their open source projects: https://eff.org/r.wso1

Aug 28 @ 4:20pm

Introducing a powerful new tool to help stop the California virtual currency license: https://eff.org/r.5qg6

Aug 28 @ 2:14pm

HTTPS encryption may have gotten the better of Russian censors trying to block a Wikipedia article: https://eff.org/r.vk6f

Aug 28 @ 1:55pm
JavaScript license information