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Deeplinks Blog

Deeplinks Blog

The Federal Government Offers a Case Study in Bad Email Tracking

The U.S. government sends a lot of emails. Like any large, modern organization, it wants to “optimize” for “user engagement” using “analytics” and “big data.” In practice, that means tracking the people it communicates with—secretly, thoroughly, and often, insecurely. Granicus is a third-party contractor that builds communication tools to help...

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