December 18, 2007 | By Richard Esguerra

Neuros Launches "Unlocked Media" Brand

unlocked media logoNeuros Technology, manufacturer of open-source powered, analog-to-digital video recorder hardware, is spearheading a new effort to educate consumers about digital rights management (DRM) by establishing the "Unlocked Media" brand. The idea is for the "Unlocked Media" trademark to be freely available to innovators making products that allow media to be stored and played anywhere.

The establishment of the "Unlocked Media" badge is a consumer-oriented salvo that complements other important efforts to combat DRM, like the Free Software Foundation's "Defective By Design" campaign. Many activists and technologists are opposed to DRM on principle, but for some users, their primary understanding is that DRM is extraordinarily inconvenient. The "Unlocked Media" trademark is targeted at this kind of consumer, identifying products that reject DRM for the sake of compatibility and versatility.


Deeplinks Topics

Stay in Touch

NSA Spying

EFF is leading the fight against the NSA's illegal mass surveillance program. Learn more about what the program is, how it works, and what you can do.

Follow EFF

A trademark shouldn't trump the Mormon Mental Health Association's right to use the word "Mormon" in its name. https://www.eff.org/deeplinks...

Feb 9 @ 9:11am

Congress needs to hear from you about how bad the TPP will be for digital rights. If you're in the US, take action: https://eff.org/notpp

Feb 8 @ 5:45pm

EFF co-founder John Perry Barlow looks back on the 20 years since "A Declaration Of Independence of Cyberspace" https://freedom.press/blog/20...

Feb 8 @ 4:23pm
JavaScript license information