Say you create a Web site poking fun at a company that irks you. But since you’ve identified it by name and used its logo, it slaps you with a trademark complaint, saying that you are blurring the connection between the company and its logo in the minds of the public. Before long, your Internet service provider has taken your site down. What to do?
Corynne McSherry lays out a few guidelines designed to keep site owners from being caught in trademark and copyright disputes in a new paper published by the tech-advocacy group Electronic Frontier Foundation.