"It's encouraging that the Obama administration is proposing more privacy reforms," Mark. M Jaycox, legislative analyst for the Electronic Frontier Foundation, said in an email interview. "But they can't be hollow bills."
For instance, he noted:
EFF supported the California bill that the administration is basing its student privacy proposal on. But just this morning, Education Week reported the administration bill does not contain an explicit prohibition on vendors amassing profiles of K-12 students for non-educational uses.
Jaycox added that the student-privacy bill also won't prohibit companies from collecting information in an educational context and then using it to target advertising to students elsewhere.