Twitter's ad tracking opt-out shows "the way forward"
"We think Twitter is setting an important example for the internet: It is possible to exist in an ecosystem of tailored advertisements and online tracking while also giving users an easy and meaningful opt-out choice," said EFF activist Adi Kamdar in a blog post. "This is in stark contrast to many other advertising and tracking firms, who continue to argue that 'do not track' should mean 'pretend not to track'."
"More and more online companies — many of which already have millions of active users — are turning to third parties to manage their advertising schemes," Kamdar added. "We believe they should follow Twitter's lead in empowering their users and respecting their use of the Do-Not-Track setting."