Online Behavioral Tracking
Who knows what you're doing when you browse the web?
New web technology has created many unexpected ways for corporations to track your web activity without your knowledge. Countless advertising networks are able to secretly monitor you across multiple websites and build detailed profiles of your behavior and interests.
New threats include "super-cookies " like Adobe's "Local Shared Objects" and Microsoft's "User Data Persistence." They include semi-legal data-sharing agreements between Internet service providers and data warehouses like Phorm and NebuAd. And they include social networking websites that allow advertisers too much access to their users' behavior and data.
EFF is working with lawmakers to close legal loopholes that enable unscrupulous tracking with corporations to teach them how to manage data responsibly and with the media to educate the public about corporate behavior and user rights.
EFF Related Content: Online Behavioral Tracking
- What if using the Web didn’t mean sacrificing your privacy? We’ve spent years thinking about simple ways for everyday users to demand real privacy online. And, working in consultation with privacy experts across the globe, we’ve got a blueprint for addressing one particularly challenging privacy dilemma: online tracking. EFF just...
A Guide for Consumers Who Want to Protect Their Privacy and Companies That Want to Respect Consumer Choice
Tracking systems—systems for collecting information about users’ online activities—are everywhere on the Web today.
- A civil liberties group, the Electronic Frontier Foundation, compared supercookies to creating a "license plate for your brain" because everything a person thinks about and searches for online would become linked to an identifying header.
- The civil liberties watchdogs at the Electronic Frontier Foundation recently launched a petition asking the Federal Trade Commission and Federal Communications Commission to investigate Verizon for what the organization believes is "unfair and deceptive" practices related to the tracking code. "The telecom giant did not properly disclose the nature of...
- The Electronic Frontier Foundation, a San Francisco digital-rights group, kept up the heat and gathered thousands of signatures with an online petition calling on federal authorities to crack down on Verizon.