December 18, 2007 | By Richard Esguerra

Neuros Launches "Unlocked Media" Brand

unlocked media logoNeuros Technology, manufacturer of open-source powered, analog-to-digital video recorder hardware, is spearheading a new effort to educate consumers about digital rights management (DRM) by establishing the "Unlocked Media" brand. The idea is for the "Unlocked Media" trademark to be freely available to innovators making products that allow media to be stored and played anywhere.

The establishment of the "Unlocked Media" badge is a consumer-oriented salvo that complements other important efforts to combat DRM, like the Free Software Foundation's "Defective By Design" campaign. Many activists and technologists are opposed to DRM on principle, but for some users, their primary understanding is that DRM is extraordinarily inconvenient. The "Unlocked Media" trademark is targeted at this kind of consumer, identifying products that reject DRM for the sake of compatibility and versatility.


Deeplinks Topics

Stay in Touch

NSA Spying

EFF is leading the fight against the NSA's illegal mass surveillance program. Learn more about what the program is, how it works, and what you can do.

Follow EFF

Publisher finally gives up claims over world's most popular song in case highlighting broken copyright system: http://www.hollywoodreporter....

Feb 9 @ 4:39pm

Don't brood over that rejected FOIA. Nominate the agency for the Foilies. Deadline 2/15: https://www.eff.org/deeplinks...

Feb 9 @ 4:32pm

Copyright shouldn't gave manufacturers a de facto monopoly on repairing their products. https://www.techdirt.com/arti...

Feb 9 @ 4:06pm
JavaScript license information