Then, in early 2010, Jeff Rosen at Wolfire Studios (another independent developer, behind the game Lugaru) put together a package of five titles -- World of Goo, Aquaria, Gish, Lugaru and Penumbra:Overture -- that would be put up for sale under the title of "The Humble Indie Bundle". Purchasers were invited to choose how much they wanted to pay, and all the proceeds were distributed between the developers and a pair of charities -- Child's Play and the Electronic Frontier Foundation, with the split being chosen by the purchaser. Within a week, the package raised $1 million from 116,000 purchasers, and $325,000 was donated to charity.

Monday, June 7, 2010
Wired UK

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