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Google must defend suit over ad keywords, court says

Google Inc., owner of the most popular internet search engine, must defend itself against claims that its sponsored links on search results violated a New York company’s trademark rights, an appeals court said.

Google was supported by consumer groups Public Citizen and the Electronic Frontier Foundation, which said Rescuecom’s claims would “improperly expand the boundaries of trademark use and chill speech.”

Thursday, April 16, 2009
Bloomberg
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