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Web surfers say no to tailored ads, study found

October 12, 2009

"The problem is not so much the customization of advertising but the customization of the data the advertising is based from. It's an indication that people are being watched in a profound and surreptitious way they're unaware of," said Peter Eckersley, a senior technologist with the Electronic Frontier Foundation.

Thursday, October 1, 2009
San Francisco Chronicle

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