Company Accused Of Posting Self-Serving Reviews
WHEN COMPANIES ARE CAUGHT POSTING fake reviews online, they often can expect a wave of bad publicity. But if the Web site RealSelf.com has its way, they will also have to defend themselves in court. Last week, RealSelf.com accused plastic surgery corporation Lifestyle Lift of breach of contract, computer fraud and other counts for allegedly directing its agents to pose as patients and post good reviews of the company's procedures on the site.
"It's very difficult to bring suit for a terms of service violation," said Matt Zimmerman, an attorney with the digital rights group Electronic Frontier Foundation. He added that RealSelf.com might have a difficult time proving it had been harmed by the allegedly phony reviews. "It seems like a bit of a stretch."