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The new documentary "War Made Easy" isn't just a searing critique of how administrations over the past 40 years have manipulated the media to build support for war. The 72-minute film is a media provocation itself -- a challenge to federal copyright laws...

After seeing how debate clips turned up on YouTube and blogs -- and were mashed up into parodies -- "the networks realized that you can either work with people or you can fight them," said Jason Schultz, an attorney specializing in intellectual property law in the Electronic Frontier Foundation in San Francisco.

"This also shows the power of popular marketing on the Internet. How word-of-mouth spread online is being recognized as a legitimate marketing tool," Schultz said.

Friday, August 17, 2007
San Francisco Chronicle
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