The Advertiser Over Your Shoulder
When they warn students about the perils of social networking, college officials often point out that prospective employers pore over profiles on MySpace and Facebook. And the sites themselves aren’t shy about doing the same.
The social networks are going public with their microtargeting strategies just a week after the Federal Trade Commission held a hearing to consider whether it should regulate online advertising more aggressively. Privacy advocates like the Electronic Frontier Foundation and the Center for Democracy and Technology had asked the commission to create a “Do Not Track” registry that would prohibit companies from logging people’s Web usage for advertising purposes. (Facebook officials showed up at the hearing to discuss their privacy policies.)