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Just An Online Minute... EFF: Trademark Search Buys Protect Free Speech

EFF IN THE NEWS
July 18, 2007

A federal appellate court is getting ready to decide whether Google's method of selling paid search ads violates trademark law...

With the case now pending in the Second Circuit, the civil rights group Electronic Frontier Foundation has gotten involved. In a friend-of-the-court brief filed this week, the EFF argues that there's more at stake than just competition between business rivals. The EFF makes the case that Google's policy of allowing people to purchase trademarked names also protects free speech rights.

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