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Utah Ban On Trademarked Keywords Rankles Groups

EFF IN THE NEWS
July 18, 2007

Utah last month enacted Utah SB 236, the "Trademark Protection Act," a law that effectively prohibits the competitive use of trademarked terms as keyword advertising triggers...

"Aside from its constitutional flaws, the law is just bad public policy," said Corynne McSherry, an attorney for the Electronic Frontier Foundation, in a recent blog post. "It undermines the fundamental purpose of trademarks: to improve consumer access to accurate information about goods and services."

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