Initially users weren't allowed to opt out of the tracker's use, according to Electronic Frontier Foundation Staff Attorney Nate Cardozo.

The privacy advocate told people were eventually given a chance to opt-out of having their demographic information sold to third parties but the UIDH was still attached to their data. Verizon said customers can now fully opt out, though Cardozo said the effort fell short.

“The fact that this is opt-out and not opt-in demonstrates a deep disrespect for user privacy,” he said.

Friday, October 9, 2015
SC Magazine