"There's so much information out there. It's so rich. It's so revealing. They all want their hands on it," said Hanni Fakhoury with the Electronic Frontier Foundation, a San Francisco based non-profit that defends privacy rights.
Fakhoury questions why Apple automatically activates the frequent locations feature when users agree to basic location services.
"When you are opted into the system automatically without any choice that's where there are some real problems," said Fakhoury.