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Why the ad industry will never win the war on ad blockers

EFF IN THE NEWS

Why the ad industry will never win the war on ad blockers

Lee Tien, senior staff attorney with the Electronic Frontier Foundation (EFF), a digital consumer advocacy group, doesn't think advertising is inherently bad and says EFF isn't opposed to ads. However, the group is very much against many of the data mining techniques in play today. "I really don't see how ad blockers subvert freedom of speech," he says. "Is it meaningfully different from skipping commercials, whether by muting and leaving the room, or by using your DVR to fast forward?"

Friday, January 29, 2016
CIO - Asia

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