Verizon Wireless to Make 'Super Cookie' Tracking Opt Out
At issue are tracking cookies intended to serve up relevant ads. The practice is nothing new for Web users, but as the Electronic Frontier Foundation noted last year, "super cookies" focus on mobile surfing and users cannot easily opt out.
"It allows third-party advertisers and websites to assemble a deep, permanent profile of visitors' web browsing habits without their consent," the EFF said at the time. "In fact, it functions even if you use a private browsing mode or clear your cookies."