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Keurig’s response has been to dangle the idea of making it logistically more difficult to fashion coffee pods that are compatible with its machines. But while that approach, called “digital rights management,” might seem attractive, it’s likely only a short-term fix. Ultimately, making the machine isn’t enough to ensure exclusive use of it. “If this thing goes to market, probably within a day people will have figured out how to break it,” said Mitch Stoltz, a staff attorney with the Electronic Frontier Foundation, told Ars Technica last month. “They will take it as a challenge.”

Friday, April 18, 2014

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