More than 15,000 supporters signed an online petition calling for Facebook to bring back the latest batch of Just Say Now ads, catching the eye of the Electronic Frontier Foundation and the American Civil Liberties Union Foundation of Northern California.
The two free speech groups approached Just Say Now and Students for Sensible Drug Policy — which had found itself in a similar situation — about appealing to Facebook. Electronic Frontier Foundation activism director Rainey Reitman and ACLU staff attorney Linda Lye said they held several discussions with Facebook executives from Wednesday to Friday. Lye said the Facebook representatives were "quick to admit" they had either misinterpreted or failed to follow Facebook advertising guidelines.
"They did the right thing here," Electronic Frontier Foundation's Reitman told The Huffington Post. "But this is just going to keep coming up again and again both on Facebook and other sites as more of our political discussions and our societal discussions kind of move in to these online spaces."