Do Not Track, a standard Web browser setting intended to let consumers avoid sharing their browsing behavior with advertisers, has become a battleground.
Online publishers and advertisers often ignore it, and major browser makers switch it off by default. Nearly a quarter of people who use Web browsers have responded by installing software that simply blocks online ads, according to Forrester Research Inc.
Now the Electronic Frontier Foundation has called a truce. The privacy group Monday unveiled a code of conduct for online publishers. The EFF positions its proposal as a compromise that allows consumers to avoid tracking and publishers to gather ad revenue.