Big Brother is Watching You
Companies have been keeping data on consumers for decades, and the types of data they keep haven't changed much, says Lee Tien, a senior staff attorney with the Electronic Frontier Foundation. But their ability to store it has. It used to be that a company could only afford to keep three months worth of paper data in a warehouse somewhere. A decade later, they stored three years worth on computers. Today, computer storage capacity is so great that the once-necessary data purge is becoming obsolete.