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In 2012, mining data about voters, and then 'nanotargeting' message, is the new way to campaign

"There's this sense in a democracy that we want people to be able to go the polls and exercise their right to vote free of any peering eyes," said Rainey Reitman, the Electronic Frontier Foundation's activism director. "The majority of people aren't realizing how much data these election campaigns are compiling on them in order to convince them to come to the polls."

Saturday, October 20, 2012
San Jose Mercury News

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