When it comes to minimizing your digital footprint, we have to start with Google. Just imagine the dossier the company has on you: search history, sites you visit, Google Play purchases, location data from Android and Chrome and Maps, your Google Drive documents...it looks like a lot when it's all spelled out like that, doesn't it?
To its credit, Google takes data security seriously, receiving fairly good marks in the Electronic Frontier Foundation's annual "Who has your back?" survey. But Google also makes heavy in-house use of your data, a point that touched a nerve with announcements of the company's plans to use your real name and face in online advertising (not to mention Microsoft's "Scroogled" campaign).