Music dinosaurs pick a bad fight
Yet even now, not everyone in the business has learned the same lesson. Instead of targeting teenagers, a distribution company called Liberation Music recently decided to pick a fight with Lawrence Lessig, a Harvard professor who has made his name pushing the envelope of copyright law. Good luck with that.
I first met Lessig around the same time I was dispensing unwanted advice to the music industry. We disagree on a number of issues, but he is smart and knows copyright law extremely well. When Liberation Music threatened Lessig, he did what any self-respecting lawyer would do: He sued back.