Q: I don't like seeing lots of entries pop up when I plug my name into online search engines. Can I privatize my name?
A: Not easily.
"What you can get from a defamation law suit is damages (from the content poster)," said Kurt Opsahl, senior staff attorney at privacy advocate Electronic Frontier Foundation. "The service provider is not obligated to take down the material. Many do as a matter of courtesy and good citizenship, and they are immunized from liability."