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Just An Online Minute... Utah, Land Of Dumb Internet Laws?

July 18, 2007

Utah has quietly passed a new law that aims to regulate search advertising by prohibiting marketers from bidding to appear as sponsored links when people search for names of their rivals. For instance, the law would ban Dell Computer from bidding to appear as a paid search ad when search users query on the term IBM...

The Electronic Frontier Foundation and others have come out strongly in favor of allowing trademarks to trigger paid search links, arguing that such ads benefit consumers.

Friday, January 19, 2018
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