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Google to sell EchoStar satellite TV ads

EFF IN THE NEWS
July 18, 2007

Google Inc. will sell and select some of the ads shown to EchoStar Communications Corp.'s 13.1 million satellite TV subscribers, marking the online search leader's latest effort to extend its marketing muscle beyond the Internet...

The privacy controls built into Google's TV advertising system will depend largely on how well EchoStar shields the data collected from its set-top boxes, said Kurt Opsahl, a staff attorney for the Electronic Frontier Foundation, an online civil liberties watchdog.

"The more you aggregate the data, the less troubling it becomes" from a privacy rights perspective, Opsahl said.

Monday, September 25, 2017
Associated Press
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