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Your Online Attention, Bought in an Instant


Your Online Attention, Bought in an Instant

The concern, advocates say, is that the very same automated bidding system that can distinguish coffee drinkers from, say, tea drinkers, and set different prices to show them ads, is also capable of distinguishing shopaholics or people in debt and potentially auctioning them to high-interest payday lenders.

“The reality looks like ‘we know a person is a sucker and they spend a lot of money on dumb things,’  ” says Mr. Auerbach of the Electronic Frontier Foundation. “Advertisers will spend more money to target them, and they aren’t savvy enough to know what is happening to them.”

Friday, November 16, 2012
New York Times
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