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The video was produced by the Electronic Frontier Foundation and promoted by the Stop Watching Us coalition, which is hosting what it hopes will be the largest anti-surveillance demonstration in U.S. history on Saturday near Congress. Members of the coalition include the American Civil Liberties Union, the Mozilla Foundation, the Green Party, the Libertarian Party, social news website Reddit, the Council on American-Islamic Relations, Demand Progress and Students for Liberty.

EFF Activism Director Rainey Reitman, who helped produce the video, told U.S. News the three-minute public service announcement seeks to "frame [surveillance] as a very mainstream issue that everyday Americans from all walks of life care about."

Wednesday, October 23, 2013
US News & World Report

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