Secret propaganda: British spies can manipulate polls
But the implications of secret propaganda mark a distinct turn in the conversation about mass government surveillance, noted Jeremy Malcolm, a senior global policy analyst at the liberty-minded Electronic Frontier Foundation.
"If people think they can't trust what's gone viral on YouTube, it actually starts to undermine our trust in the Internet as a platform," Malcolm said.
The United Kingdom is one of many nations who stand firm on the principle that the Internet is a community for all.
"If you're working behind the scenes to undermine that, then it really just wreaks of hypocrisy," Malcolm said.