I’d never confuse Amazon, Facebook or doubleClick with the NSA, but I still don’t like being tracked online. Tracking is more than just annoying; it lets unscrupulous companies that scarf up user data turn around and sell your information — and despite statements to the contrary, the collection isn’t always done anonymously.
A number of browser add-ons and apps that block some forms of tracking are available, but a new option, launched this week by the non-profit Electronic Frontier Foundation (EFF), appears more sophisticated and easier to use. It’s called Privacy Badger and runs as an add-on to Firefox and Chrome. You can download it here.