“Part of the people’s desire to use ad blockers is to safeguard their privacy as well as clean up a cluttered experience, or simply just take control of their browsing experience and … see the things that they want to see,” said Mitch Stoltz, senior staff attorney with the Electronic Frontiers Foundation.

What happens in the background when a user encounters online ads is that “networks that deliver them are collecting vast amounts of information about consumers using the Internet and aggregating vast amounts of information across multiple websites,” said Stoltz.

That means that visits to multiple websites, buying and reading habits – all “have the potential to be combined into very comprehensive profiles of a person’s life and preferences and activities,” he added. “And then that information is sold.”

Friday, June 17, 2016
Voice of America