How hard is it to opt out of third party data collection?
“Opting out of data brokers and advertising schemes is notoriously difficult,” says Adi Kamdar with the Electronic Frontier Foundation, which is dedicated to protecting digital rights.
He says some websites try to hide the opt-out option.
“Other sites make it so you have to provide more information about yourself in order to opt out. And sometimes people feel weird or creeped-out about doing that,” Kamdar says.