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"The new proposal brings California's outdated transparency law into the digital age, making it possible for California consumers to request an accounting of all the ways their personal information is being trafficked — including with online advertisers, data brokers, and third party apps," Rainey Reitman, activism director at the Electronic Frontier Foundation, writes in a blog post

The advocacy group has started an online petition that people can sign to show their support for the bill. The American Civil Liberties Union, Privacy Rights Clearinghouse and other consumer groups also back the bill.

Wednesday, April 3, 2013
The Hill

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