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5 Techniques for Maintaining Web Confidentiality


5 Techniques for Maintaining Web Confidentiality

In addition to nuisance ads, unsolicited e-mails and unintended endorsements, this oversharing creates other, more serious threats to privacy, says Seth Schoen, senior staff technologist with the Electronic Frontier Foundation (EFF). Personalized ads could reveal to others a Web user’s sensitive or embarrassing medical condition, particularly if that user shares a computer with others or surfs the Web in a public place. “The better the ad personalization gets, the more significant those consequences could be,” Schoen adds.

Tuesday, September 3, 2013
Scientific American

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