Do Not Track, a standard Web browser setting intended to let consumers avoid sharing their browsing behavior with advertisers, has become a battleground.

Online publishers and advertisers often ignore it, and major browser makers switch it off by default. Nearly a quarter of people who use Web browsers have responded by installing software that simply blocks online ads, according to Forrester Research Inc.

Now the Electronic Frontier Foundation has called a truce. The privacy group Monday unveiled a code of conduct for online publishers. The EFF positions its proposal as a compromise that allows consumers to avoid tracking and publishers to gather ad revenue.

Wednesday, August 5, 2015
The Wall Street Journal

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