February 4th, 2007

TiVo sees if you skip those ads

David Lazarus, San Francisco Chronicle

TiVo revealed the other day that it's offering TV networks and ad agencies a chance to receive second-by- second data about which programs the company's 4.5 million subscribers are watching and, more importantly, which commercials people are skipping...

"It's a constant struggle to maintain your privacy in the modern era," said Kurt Opsahl, a staff attorney at San Francisco's Electronic Frontier Foundation. "We have entered an era in which more and more information about you is being collected and maintained."

[Permalink] [Externalink]