April 17th, 2007

Privacy concerns dog Google-DoubleClick deal

Stefanie Olsen, CNET

There is growing unease among consumer privacy advocates over Google's proposed $3.1 billion acquisition of DoubleClick...

"This is bringing together two very large advertising networks. To the extent that information is being centralized raises concerns that it could become a target" for hackers or overzealous government investigators, said Kurt Opsahl, senior staff attorney at the Electronic Frontier Foundation, a legal advocacy group. "Google said it has no plans to integrate the two services...but that doesn't mean that later, you might not develop those plans."

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