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Electronic Frontier Foundation ACTION ALERT

Protest!

Tell Macy's to Respect Privacy

(Issued: Jun. 8, 2001 / Expires: Jun. 12, 2001)

Ever thought of joining Macy's online bridal registry?
THINK AGAIN!!!

Introduction:

Macy's discloses your personal information without your permission when you sign up for their online bridal registry services. Join us at Macy's Union Square to protest the way Macy's distributes your personal information to WeddingChannel.com, Bride's Magazine, American Express Travel, DisneyWeddings.com, Conde Nast, ESPN.com, other product suppliers, airlines, car rental agencies, and travel agencies.

Macy's Data Sharing Practices Threaten Your Online Privacy

DID YOU KNOW ... if you use Macy's bridal services, and if you don't tell them specifically not to do so, Macy's and WeddingChannel.com (the company that operates Macy's bridal registry site), may disclose to their affiliates your:

  • Name, Address, Email Address
  • Phone Number, Credit Card Number, Zip Code
  • Age, Interests and Birth Date

What YOU Can Do Now:

What:

Macy's Bridal Privacy Protest

When:

12:00 noon Pacific on this Tuesday, June 12

Where:

Macy's Union Square in San Francisco.
Accessible by BART/Muni, Powell Street stop.

What to do/bring:

  • Join the protest in a wedding gown: any kind will do, traditional, trashy, goth, white and fluffy, bright red! HINT: dresses can be rented from costume shops, bought at thrift stores, or borrowed from relatives and friends.
  • Join the protest, carry signs, show your support
How to help:

  • We need more wedding gowns
  • Big boom box - give us a call if you can bring one
  • Let us know if you plan to protest at another local Macy's

Privacy Campaign:

This drive to contact Macy's about their data sharing practices is part of a larger campaign to highlight how extensively companies and governmental agencies share and use your personal information online, and what you can do about it. Once or twice per month EFF will expose the data sharing practices of a company or governmental agency on the EFF website, along with a letter that individuals can send to company or governmental agency demanding that privacy be respected. The campaign will continue throughout the summer.

This is the first in a series of EFF action alerts targeting unfair privacy practices.

Check the EFF Privacy Now! Campaign Web site regularly for additional alerts and news:
  http://www.eff.org/privnow/

About EFF:

The Electronic Frontier Foundation is the leading civil liberties organization working to protect rights in the digital world. Founded in 1990, EFF actively encourages and challenges industry and government to support free expression, privacy, and openness in the information society. EFF is a member-supported organization and maintains one of the most linked-to Web sites in the world:
  http://www.eff.org

Contact:

Will Doherty, EFF Online Activist / Media Relations
wild@eff.org
+1 415 436 9333 x111
Deborah Pierce, EFF Staff Attorney for Privacy and Identity
dsp@eff.org
+1 415 436 9333 x106

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Please send any questions or comments to webmaster@eff.org.